The KISS principle – Keep It Simple Stupid – has been around since the sixties, but research shows it’s just as relevant in today’s digital world. After all, what customer wants to have to navigate a complex series of forms buttons and pop-ups to complete a purchase? In fact, research published in the Harvard Business […]
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution. ~ Rick Tate
The Fifth P of Marketing: People
Have you noticed that brands no longer seem to be selling products, but rather experiences? […]
How contests can power your content marketing
What do you want your content to do? Increase the number of customers, engage those customers, make them loyal to your brand and… the list goes on and on. Without even hearing the rest of your list, I can tell you that I know what will help: it’s […]
What is a Lookalike Audience?
Facebook offers enough resources and tools that it can sometimes be hard to wrap your head around them. However, as a marketer, you definitely need to know what lookalike audiences are and how they work.
Facebook is a rich depository of demographic and behavioral data on how individuals interact with brands […]