It’s Simple: How to Improve Your Customer’s Digital Experience

By |July 9th, 2015|

The KISS principle – Keep It Simple Stupid – has been around since the sixties, but research shows it’s just as relevant in today’s digital world. After all, what customer wants to have to navigate a complex series of forms buttons and pop-ups to complete a purchase? In fact, research published in the Harvard Business […]

Customer Experience Marketing, Part 2 | 4 Pieces of Advice That Will Improve Your Customer Relationships

By |June 17th, 2015|

If you can already answer the question “What is Customer Experience marketing?” then you know that CEM makes all the difference in building useful and profitable relationships. In other words, you’re convinced that the marketing experts have it right. But, how do you start turning this strategy into happy, loyal customers?

Here are our 4 specific pieces […]

Customer Experience Marketing, Part 1 | Why Your Brand Needs a Customer Experience Strategy

By |May 6th, 2015|

Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution. ~ Rick Tate
The Fifth P of Marketing: People
Have you noticed that brands no longer seem to be selling products, but rather experiences? […]

5 Ways Contest & Reward Marketing Will Help You Increase Your Customers and Spread Your Brand

By |April 22nd, 2015|

How contests can power your content marketing
What do you want your content to do? Increase the number of customers, engage those customers, make them loyal to your brand and… the list goes on and on.  Without even hearing the rest of your list, I can tell you that I know what will help: it’s […]

Facebook Lookalike Audiences: Your Secret Weapon for Reaching More of the Most Valuable Customers

By |April 15th, 2015|

What is a Lookalike Audience?
Facebook offers enough resources and tools that it can sometimes be hard to wrap your head around them. However, as a marketer, you definitely need to know what lookalike audiences are and how they work.

Facebook is a rich depository of demographic and behavioral data on how individuals interact with brands […]