About Giulia Biscardo

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So far Giulia Biscardo has created 8 entries.

5 Ways Contest & Reward Marketing Will Help You Increase Your Customers and Spread Your Brand

How contests can power your content marketing
What do you want your content to do? Increase the number of customers, engage those customers, make them loyal to your brand and… the list goes on and on.  Without even hearing the rest of your list, I can tell you that I know what will help: it’s […]

By |April 22nd, 2015|Uncategorized|0 Comments

Facebook Lookalike Audiences: Your Secret Weapon for Reaching More of the Most Valuable Customers

What is a Lookalike Audience?
Facebook offers enough resources and tools that it can sometimes be hard to wrap your head around them. However, as a marketer, you definitely need to know what lookalike audiences are and how they work.

Facebook is a rich depository of demographic and behavioral data on how individuals interact with brands […]

By |April 15th, 2015|Uncategorized|0 Comments

Where Do You Rank? Content and Social Media Advice That Will Catapult Your Brand to The Top of The New SEO

Keyword chaos
What’s the first thing that comes to mind when someone uses the term SEO? Probably keywords. In the past, search engine optimization, or the process of making a website more visible in search results, centered on identifying and including the words users searched for the most. In the early days of the Internet, search engine algorithms […]

By |April 9th, 2015|Online Advertising & Marketing, SEO|0 Comments

EGC: How Employee-Generated Content Will Boost Your Brand!

Create and Engage with Your Employees
User-generated content (UGC) refers to posts, photos and videos that are produced when you encourage your customers, followers and fans to share their brand experiences and get creative.  It’s a very effective strategy and you can learn about the benefits in our previous blog post. However, an equally impactful tactic that can […]

By |April 1st, 2015|Uncategorized|0 Comments

Influencers: Who They Are and How They Can Amplify Your Brand

Celebrity vs. Influence: Understand the difference
Well-known people – celebrities, VIPs, politicians, etc… – can help broadcast your brand message, which is why celebrity endorsement is a common marketing strategy. Yet, not only are celebrities beyond the budget of many brands, they’re also perceived as having an agenda and being less trustworthy in their product praise. Fortunately, there’s an important […]

By |March 25th, 2015|Social Advertising & Marketing|0 Comments