It’s Simple: How to Improve Your Customer’s Digital Experience

The KISS principle – Keep It Simple Stupid – has been around since the sixties, but research shows it’s just as relevant in today’s digital world. After all, what customer wants to have to navigate a complex series of forms buttons and pop-ups to complete a purchase? In fact, research published in the Harvard Business […]

Customer Experience Marketing, Part 2 | 4 Pieces of Advice That Will Improve Your Customer Relationships

If you can already answer the question “What is Customer Experience marketing?” then you know that CEM makes all the difference in building useful and profitable relationships. In other words, you’re convinced that the marketing experts have it right. But, how do you start turning this strategy into happy, loyal customers?

Here are our 4 specific pieces […]

Customer Experience Marketing, Part 1 | Why Your Brand Needs a Customer Experience Strategy

 
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution. ~ Rick Tate
The Fifth P of Marketing: People
Have you noticed that brands no longer seem to be selling products, but rather experiences? […]

By |May 6th, 2015|Online Advertising & Marketing|0 Comments

Where Do You Rank? Content and Social Media Advice That Will Catapult Your Brand to The Top of The New SEO

Keyword chaos
What’s the first thing that comes to mind when someone uses the term SEO? Probably keywords. In the past, search engine optimization, or the process of making a website more visible in search results, centered on identifying and including the words users searched for the most. In the early days of the Internet, search engine algorithms […]

By |April 9th, 2015|Online Advertising & Marketing, SEO|0 Comments

7 Reasons Online Marketing Should Be Your Priority This Year

5 hours and 46 minutes – that’s the amount of time that Emarketer estimates the average US adult spends online with digital media every day. With customers spending so much time online, the moment has come for brands to re-evaluate what role digital media should play in their overall marketing strategies.

However, time spent online […]

By |July 9th, 2014|Online Advertising & Marketing|0 Comments