The KISS principle – Keep It Simple Stupid – has been around since the sixties, but research shows it’s just as relevant in today’s digital world. After all, what customer wants to have to navigate a complex series of forms buttons and pop-ups to complete a purchase? In fact, research published in the Harvard Business […]
Customer Experience Marketing, Part 2 | 4 Pieces of Advice That Will Improve Your Customer Relationships
If you can already answer the question “What is Customer Experience marketing?” then you know that CEM makes all the difference in building useful and profitable relationships. In other words, you’re convinced that the marketing experts have it right. But, how do you start turning this strategy into happy, loyal customers?
Here are our 4 specific pieces […]
Celebrity vs. Influence: Understand the difference
Well-known people – celebrities, VIPs, politicians, etc… – can help broadcast your brand message, which is why celebrity endorsement is a common marketing strategy. Yet, not only are celebrities beyond the budget of many brands, they’re also perceived as having an agenda and being less trustworthy in their product praise. Fortunately, there’s an important […]