Where Do You Rank? Content and Social Media Advice That Will Catapult Your Brand to The Top of The New SEO

By |April 9th, 2015|

Keyword chaos
What’s the first thing that comes to mind when someone uses the term SEO? Probably keywords. In the past, search engine optimization, or the process of making a website more visible in search results, centered on identifying and including the words users searched for the most. In the early days of the Internet, search engine algorithms […]

EGC: How Employee-Generated Content Will Boost Your Brand!

By |April 1st, 2015|

Create and Engage with Your Employees
User-generated content (UGC) refers to posts, photos and videos that are produced when you encourage your customers, followers and fans to share their brand experiences and get creative.  It’s a very effective strategy and you can learn about the benefits in our previous blog post. However, an equally impactful tactic that can […]

Influencers: Who They Are and How They Can Amplify Your Brand

By |March 25th, 2015|

Celebrity vs. Influence: Understand the difference
Well-known people – celebrities, VIPs, politicians, etc… – can help broadcast your brand message, which is why celebrity endorsement is a common marketing strategy. Yet, not only are celebrities beyond the budget of many brands, they’re also perceived as having an agenda and being less trustworthy in their product praise. Fortunately, there’s an important […]

Driving Engagement: Why Visual Content Marketing Should Be Your Top Priority

By |March 18th, 2015|

Visual content marketing by the numbers
An image is worth a thousand words. We’ve heard this so many times before that maybe marketers have forgotten just how true it is. According to Kissmetrics, 90% of information transmitted to the brain is visual and our brain processes visuals 60,000 time faster than text, with 50% of our brain working […]

User-Generated Content | The Four Rules That Will Help You Create Incredible Content

By |March 11th, 2015|

Content is King
While marketers know that building awareness and influence depends heavily on creating great content, not all of them are doing it. So, how can marketers close the gap between what they know they should do and what they are actually doing? User-generated content  is a secret weapon when it comes to quickly sourcing […]