The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place.Name: Social Reality

Big Idea: App developer Social Reality integrates philanthropy and gaming into brands’ social media strategies.

Why It’s Working: The app network and developer blends gaming and philanthropy into brands’ social strategy to create viral digital engagement programs. Its network of social apps reaches more than 300 million visitors each month.

Social Reality gets Facebook users to learn about causes while they’re gaming. The startup teams up with gaming powerhouses like Zynga, OMGPOP and 6waves to create engaging in-game experiences with a social good twist.